Pointcomma inc.

How-To Create the Perfect Promo Video

The short answer? Because promotions work. Sometimes, all a future customer or prospective client needs is that extra push to take the leap and try out your product or service. Studies have even shown that certain promotions, like offering coupons or discounts, can lead to a rise in oxytocin levels, making people happier and more likely to buy.

Pointcomma inc.

Educator Videos – Master Class

Even during regular school times, many teachers see the advantages of flipping their classrooms. That means students can learn some content outside of class time (often via video, podcasts, or reading). That frees up time on campus for deeper work, discussions, and projects.

Pointcomma inc.

Emerging Music Artist: Winona Oak

Emerging Music Artist: Winona Oak

WHAT: An ethereal Scandi-pop songstress whose thought-proving videos are not to be missed. A cover of Haim’s “Don’t Save Me” plus a collaboration with The Chainsmokers might have put Winona Oak on the map, but her debut EP Closure, a mix of melancholy synth tracks à la Lana Del Rey, proves she is a vocal force to be reckoned with and here for the long haul. (more…)

Pointcomma inc.

Emerging Music Artist: Chika

Emerging Music Artist: Chika

WHO: Chika

WHAT: A vulnerable and politically charged lyricist out of Alabama who landed on many one-to-watch lists in 2018 after calling out Kanye West’s support of Donald Trump with a poetic freestyle. Since then, her ascension in the music business has been swift, but trust—this is no flash-in-the-pan artist. (more…)

Pointcomma inc.

A Guide To Selling Your Music

First, you are not alone if you are working another job and doing music on the side. The average musician is underemployed. According to a musician survey conducted by the Future of Music Coalition, just 42 percent of musicians are working full-time in music. The rest are complementing their music with day jobs that have little or nothing to do with music. (more…)