Pointcomma inc.

What’s a Microsite?

What’s a Microsite? Create and set up micro websites based on targeted keywords. A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL Read more…

Pointcomma inc.

What is a microsite?

What is a microsite? A microsite is a single webpage or a small cluster of web pages that exist separate from a brand’s main website and is used for specific marketing campaigns. A microsite will have its own domain or unique URL and the branding of it may differ from Read more…

Pointcomma inc.

Why schema markup is important

Why schema markup is important Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site. However, the primary function of the markup is to help search engines better understand your content. It’s no coincidence that schema.org, the community behind the Read more…

Pointcomma inc.

How to implement schema markup

How to implement schema markup Many SEOs find schema markup daunting because it’s so code-heavy, but there’s no need to be afraid. It’s relatively easy to understand once you grasp the basics. So let’s explore how to implement schema markup on your site: Generate the markup Test your code first Deploy the Read more…

Pointcomma inc.

How to approach schema markup

How to approach schema markup I’ll give it to you straight: If you’re an SEO beginner, forget about schema for now. Countless other SEO tasks will be much more impactful. You only need to consider schema if one or both of these things are true: Your pages already rank well, and the content is eligible for Read more…