Many professional SEO tools cost upwards of $100 per month. Given that this is a guide to SEO basics, you may not be quite ready to invest that kind of money into powerful SEO tools like Ahrefs just yet. But not to worry. You can achieve a lot with free SEO tools.

Here are a few popular ones that help with each facet of SEO covered in chapter 4.

Keyword research tools

Google Keyword Planner

Find unique keyword ideas.

Keyword Generator

Generate hundreds of keyword ideas.

SERP Checker

Check the estimated search traffic potential for the topic based on the top three results.

Keyword Difficulty Checker

Check the Keyword Difficulty (KD) score of the keyword.

On-page SEO tools

Yoast SEO

Add title tags and meta descriptions to WordPress posts and pages.

Ahrefs Webmaster Tools

Find missing title tags, meta descriptions, and alt text anywhere on your site.

Link building tools

Ahrefs’ Backlink Checker

See the top 100 backlinks to any website or web page.


Get link opportunities daily. (It’s technically more of a service than a tool)


Send outreach emails to link prospects. No fancy outreach software needed.

Technical SEO tools

Google Search Console

Find index coverage errors, page speed issues, and more.

Ahrefs Webmaster Tools

Find 100+ SEO issues on your website, including many technical issues.

Categories: How ToLearnNews

Mark Crutch

At the age of 12 Mark purchase, an old at the time TRS-80 loving known as (Trash-80). They would spend many knights programming stick figures to move on the screen.