Social Media Video Ads are generated millions of views plus keep viewers engaged and informed. We have been having so much fun with the new East Coast Wings campaign.
It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020.
It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to displaying ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion).
And that just displays ads. Facebook’s total social ads revenue was more than $6.8 billion in Q3 2016 alone. But the other social networks are nothing to sneeze at, with Twitter bringing in $545 million in social media advertising revenue in the same period. Snapchat will sell $367 million in social ads in 2016, after launching its ad platform just over a year ago. Total social ad spending in 2016 is expected to reach $32.97 billion. By 2018, Facebook alone will top that number.
Based on the social media advertising statistics, it’s clear your competitors are investing in social advertising platforms. In terms of ROI, more than 95 percent of social media managers say Facebook offers the best return, followed by Twitter and Instagram.