Step-By-Step SEO DIY Guides
Detailed step-by-step guides are as old as the internet itself. And they can still work GREAT.
For example, this SEO strategy guide on my blog has done really well.
I made sure to go into super-duper in-depth on every step.
That way, my content stood out from most other SEO strategy posts that left out key details.
So yeah, you want each step to be SUPER detailed. That way, your content will stand out from the other step-by-step guides already out there.
This single page generates 2,771 organic search visitors every month:
Content With Data
BuzzSumo reviewed 100 million posts as part of their “Content Trends Report”.
They found that it’s harder than ever to get people to share and link to content. Why? The amount of content that’s come out since 2015 has exploded, making it harder to stand out.
On a more positive note, they discovered that “authoritative research and reference content continues to gain links.”.
In other words: content with data is still working really well.
I’ve noticed this with the content on my blog.
For example, in 2016 I published these two blog posts:
One was a case study:
The other was a piece of original research packed with data:
Which do you think did better?
To date, my case study has 603 links:
But my data-driven guide has 22.5K links:
That’s the good news. The bad news is that creating this type of data-driven content can be really tricky.
But if you’re up to the challenge, this article will show you how to get started with original research content.
Complete guides are similar to the Complete Lists that we talked about earlier.
The big difference is that with a Complete Guide you’re not necessarily outlining a massive list of tips or examples. Instead, you’re covering every angle there is on a given topic.
Yes, you still want to cover actionable strategies. But the main goal is to give someone everything they need to know about a topic on a single page.
I mentioned my Complete List of link building strategies earlier.
For someone looking for a massive list of actionable techniques, this is a great piece of content. But what about someone that wants to understand what link building is? Or why building backlinks is important for SEO?
My list post wouldn’t help them.
That’s why I also created a thorough guide to link building.
Yup, this guide does contain a few strategies. But the focus is to help people fully understand the topic “link building”.
Pro Tip: Cover new, trending topics to boost the odds that your guide stands out.
For example, this guide to the Ketogenic Diet came out in 2013… just as the keto movement was starting to gain traction.
Because this guide was one of the first of its kind, hundreds of bloggers in the Paleo space linked to it and shared it on social media.
One recent industry study found that one form of visual content (infographics) was an ideal content format for getting links.
Of course, infographics aren’t the only way to create visual content. There are videos, flowcharts, screenshots and more. You even have combinations of different types of visual content, like “Instructographics”.
If you’re ready to get started, I recommend reading this list of visual content ideas and examples.