How does Lead Generation Work?

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you. The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary Read more…

What is behavior marketing?

As opposed to direct marketing, where advertisers send the same message to everyone—and expect a large portion of those people to reject the message—behavioral marketing takes online information and uses it to tailor the message to the user.