How does Lead Generation Work?

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you. The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary Read more…

Retargeting who?

Targeting people who’ve visited your site ads as they surf across the web. Setting up a targeting campaign isn’t very difficult if you have some existing customer data. Gather an email list of people who clicked a free offer: create a discount coupon for them and send it. Who had Read more…

What are Retarget Links?

Here’s a new term that you may not have heard before Link Retargeting. Link Retargeting is a technology pioneered by RetargetLinks. The way it works is simple; you create a short link share it on social media emails or blog posts and anyone who clicks on the link will see Read more…

What is an AdRoll?

AdRoll works with Facebook Google Yahoo and Microsoft allowing you to reach a majority of your audience. Like Google retargeting AdRoll takes cares of all technical details from customer segmentation to geo-targeting and more.

Whats Google Ad retargeting?

Google’s retargeting solution that works from inside AdWords. All you need to do is add the retargeting tag to your website build your ads and set up your campaign. The only downside is that it is limited to Google Display Network and doesn’t offer any Facebook retargeting options.

What are Social media channels/pages?

Facebook A Facebook Page for your business makes you more discoverable and creates a hub for connecting with your audience. Facebook Ads and consistently posting timely content are great ways to get more exposure for your company. Twitter You can do a lot with Tweet, a hashtag, and simple a Read more…

How does Lead Generation Work?

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with them with you. The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals Read more…