1. Automatically Generate Content
With artificial intelligence marketers can automatically generate content for simple stories such as stock updates and sports reports. You’ve probably even read content written by an algorithm without noticing it.
2. Deploy Chatbots to Interact With Users
Chatbots are computer programs that use artificial intelligence to mimic conversation with users. One example is in Facebook Messenger, which uses chatbots to carry out quasi-conversations with users, answering queries and concerns in real time.
3. Custom News Feed Algorithms
Artificial intelligence enables social networks such as Facebook, Twitter, and Instagram to customize users’ news feeds. This allows them to only see the posts they’re interested in.
4. Predictive Intelligence
Predictive intelligence makes businesses more efficient. It helps companies understand an individual customer and personalize content that appeals to their needs and interests.
5. Curate and Create Content
Content curation is when an individual (or team) consistently finds, organizes, annotates, and shares the most relevant and highest quality digital content on a specific topic for their target market. (Become a curation pro—download The Ultimate Guide to Content Curation eBook.)
6. Creating a Better Customer Experience
You’ve likely heard of IBM’s Watson, the computer that thinks. Contrary to Siri and Cortana, Watson doesn’t just make suggestions based on what it learns from requests and questions. Watson also has the ability to process language commands and respond to them in a human-like manner, either verbally or via text. Watson is AI because it understands, reasons, learns, and interacts.