Promotional (Promo) video production is designed to increase public awareness about your brand, a new venture, a cause you care about, or a product offering to drive increased sales.
Regardless of what is being publicized, effective promo videos tend to have common characteristics:
- Seek to create an emotional connection with your target audience.
- Messaging is not overly detailed and is simple to understand.
- Content is engaging and durations are relatively short.
- Convey a clear call to action.
- Today, we live in a world that is saturated with information — all competing for the attention of your target audience. As a promotional video agency, Richter Studios knows how to cut through the noise and get your message heard.