The process for creating a promo video follows a linear flow similar to most other video productions — from Pre-Production, to Production, and through Post-Production:
- Know your target audience and define key messaging.
- Choose a storytelling style that best suits your unique story.
- Whenever possible, Invest in the creation of storyboards.
- Find the ideal filming location(s) and cast onscreen or voice talent.
- Invest in cinema cameras and lenses for greater production value.
- Enhance your promo video with graphics, animation, and sound fx.