What’s a Microsite?
Create and set up micro websites based on targeted keywords. A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns.
These are hosted on their own domain or company’s subdomain and have a different URL than their company websites.
These are usually non-application-based sites. They would not have eCommerce (like most Shopify competitors offer) functionality or an elaborate sales funnel.
Instead, they are information-laden sites, aimed at engaging as many users as possible. The content on their page(s) is invariably fun and interaction-based. This helps their brand connect with users.
Furthermore, they do not provide any information about the parent brand (or company). They do not contain web pages like “About Us,” “The Team,” etc.