Pointcomma inc.

Link Building

Nobody knows for sure exactly how Google measures the value of each link. But there are some general concepts of evaluating links that the SEO community believes to be true. 1. Authority Imagine that your friend has just launched a blog and linked to your website from one of their recent articles. That’s no big Read more…

Pointcomma inc.

What’s a Microsite?

What’s a Microsite? Create and set up micro websites based on targeted keywords. A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL Read more…

Pointcomma inc.

What is a microsite?

What is a microsite? A microsite is a single webpage or a small cluster of web pages that exist separate from a brand’s main website and is used for specific marketing campaigns. A microsite will have its own domain or unique URL and the branding of it may differ from Read more…

Pointcomma inc.

What’s a Crawl Budget?

What’s a Crawl Budget? Crawl budget can be described as the level of attention search engines give your site. This level of attention is based on how frequently they’d like to crawl and how frequently a website can be crawled. If you’re wasting crawl budget, search engines won’t be able Read more…

Pointcomma inc.

Why schema markup is important

Why schema markup is important Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site. However, the primary function of the markup is to help search engines better understand your content. It’s no coincidence that schema.org, the community behind the Read more…