Pointcomma inc.

How to approach schema markup

How to approach schema markup I’ll give it to you straight: If you’re an SEO beginner, forget about schema for now. Countless other SEO tasks will be much more impactful. You only need to consider schema if one or both of these things are true: Your pages already rank well, and the content is eligible for Read more…

Pointcomma inc.

301 Redirects

301 Redirects this HTTP status code checker. Look for pages with two or more redirects. To check more than 100 pages in one go, check the Internal pages report in Ahrefs’ Site Audit for “Redirect chain” errors. Clicking this will reveal all the URLs in the chain, including the final destination page. There are two ways Read more…

Pointcomma inc.

On-Page SEO Complete Guide

On-Page SEO Complete Guide What is on-page SEO? On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code. Why is on-page SEO important? Google looks at your page’s content to determine whether it’s a relevant result for the Read more…

Pointcomma inc.

Guide to Technical SEO

Guide to Technical SEO What is Technical SEO? Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. How complicated is technical SEO? It depends. The fundamentals aren’t really difficult to master, but technical SEO can Read more…

Pointcomma inc.

Keyword Research for SEO

Keyword Research for SEO Chapter 1 Keyword research basics Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics. What is keyword research? Keyword research is the process of understanding the language your target Read more…

Pointcomma inc.

Free SEO tools

Free SEO tools Many professional SEO tools cost upwards of $100 per month. Given that this is a guide to SEO basics, you may not be quite ready to invest that kind of money into powerful SEO tools like Ahrefs just yet. But not to worry. You can achieve a lot with free SEO tools. Here are a few popular ones Read more…