Pointcomma inc.

Why is SEO important?

Why is SEO important? Most web traffic comes from Google’s organic results. In other words: organic search accounts for more traffic than all other sources of traffic combined.  If you read our guide to how search engines work, you’ll know that Google and other search engines choose which pages to rank based on hundreds Read more…

Pointcomma inc.

SEO Tips

SEO Tips And my target keyword for that page is: “SEO Tips”. This is why I made sure to include that exact keyword in my title tag: Optimize Your Meta Description For Clicks Your meta description isn’t nearly as important as your title tag. In fact, Google has said that Read more…

Pointcomma inc.

Step-By-Step SEO DIY Guides

Step-By-Step SEO DIY Guides Detailed step-by-step guides are as old as the internet itself. And they can still work GREAT. For example, this SEO strategy guide on my blog has done really well. I made sure to go into super-duper in-depth on every step. That way, my content stood out from most Read more…

Pointcomma inc.

SEO-Friendly Content

SEO-Friendly Content It’s no secret that SEO and content are closely linked. In general, the better content you put out there, the higher you’ll rank. It’s (obviously) not that simple. But it’s a good rule of thumb to follow as you write content for SEO. With that, here are more details on Read more…

Pointcomma inc.

SEO Keywords = Customers

SEO Keywords = Customers Before you start to dive into the nitty gritty of title tags and HTML, it’s important not to skip an important step: Customer and keyword research. Here’s where you figure out what your customers search for… and the exact words and phrases they use to search. Read more…

Pointcomma inc.

Why SEO?

Why SEO? In short: search is a BIG source of traffic. In fact, here’s a breakdown of where most website traffic originates: As you can see, nearly 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Read more…

Pointcomma inc.

SEO?

SEO? Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. In other words: SEO is all about improving a site’s rankings in Read more…

Pointcomma inc.

How Search Engines Work

How Search Engines Work Now it’s time to learn how search engines like Google actually work. When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result. Specifically, Google scans its index of Read more…

Pointcomma inc.

How to Explainer Videos

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. These types of videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.