Frequently Asked Questions (FAQ).

Here you will find FAQs on or about Pointcomma services, online marketing, website production, and video production. All with common questions tend to recur, all from posts or queries by users related to the knowledge.


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AdRoll FAQ (1)

AdRoll works with Facebook Google Yahoo and Microsoft allowing you to reach a majority of your audience. Like Google retargeting AdRoll takes cares of all technical details from customer segmentation to geo-targeting and more.
Category: AdRoll FAQ

Artificial Intelligence FAQ (1)

1. Automatically Generate Content
With artificial intelligence marketers can automatically generate content for simple stories such as stock updates and sports reports. You’ve probably even read content written by an algorithm without noticing it.
2. Deploy Chatbots to Interact With Users
Chatbots are computer programs that use artificial intelligence to mimic conversation with users. One example is in Facebook Messenger, which uses chatbots to carry out quasi-conversations with users, answering queries and concerns in real time.
3. Custom News Feed Algorithms
Artificial intelligence enables social networks such as Facebook, Twitter, and Instagram to customize users’ news feeds. This allows them to only see the posts they’re interested in.
4. Predictive Intelligence
Predictive intelligence makes businesses more efficient. It helps companies understand an individual customer and personalize content that appeals to their needs and interests.
5. Curate and Create Content
Content curation is when an individual (or team) consistently finds, organizes, annotates, and shares the most relevant and highest quality digital content on a specific topic for their target market. (Become a curation pro—download The Ultimate Guide to Content Curation eBook.)
6. Creating a Better Customer Experience
You’ve likely heard of IBM’s Watson, the computer that thinks. Contrary to Siri and Cortana, Watson doesn’t just make suggestions based on what it learns from requests and questions. Watson also has the ability to process language commands and respond to them in a human-like manner, either verbally or via text. Watson is AI because it understands, reasons, learns, and interacts.

Behavior Marketing FAQ (2)

As opposed to direct marketing, where advertisers send the same message to everyone—and expect a large portion of those people to reject the message—behavioral marketing takes online information and uses it to tailor the message to the user.

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you.

The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site. The following are some of the key ways which businesses use to drive traffic:

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Clients FAQ (2)

▪ What is the budget?
▪ How would you describe your target audience?
▪ What are the attributes of my target audience (age, sex, profession, job title, etc.)?
▪ Who is buying/making donations to your product/service and why?
▪ What perception does your audience have before watching the video?
▪ What type of tone has been successful in the past?
▪ What types of marketing materials do you currently have?
▪ What challenges do your customers/audience/viewer face?
▪ What action do you want the viewer to take after watching the video?
▪ In what context will the viewer watch the video, Will it be featured on my company’s homepage, In a pre-roll ad, Used on a landing page?
▪ How will you determine if the video is successful and What are the key performance indicators?

We either work with clients on a project or ongoing consultancy basis. Our consulting process is designed to not only understand user behavior but also plan and implement effective marketing strategies that get you from where you are now to where you want to be.

Category: Clients FAQ

Ecommerce Online Shopping FAQ (1)

* Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants devices.
* Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales.
* Business-to-business buying and selling;
* Gathering and using demographic data through web contacts and social media.
* Business-to-business (B2B) electronic data interchange.
* Marketing to prospective and established customers by e-mail or fax.
* Engaging in retail for launching new products and services.
* Online financial exchanges for currency exchanges or trading purposes.

Facebook Marketing FAQ (1)

The concept is similar to Google retargeting but there are few key differences with who you can retarget; customer list website traffic app activity and engagement on Facebook.

Funnel Marketing FAQ (1)

1. Top of funnel Educate
The vast majority of visitors to your website are not ready to buy. They’re kicking the tire, educating themselves about their problem and possible solutions.
2. Middle of funnel Persuade
Here’s where the middle of funnel kicks in – your goal is to persuade prospects that you are the best business for the job. Are you starting to see the natural progression?  What happens when prospects know their problem and have an idea of what they’re looking for? They’re going to shop around to find the best deal / service they can. If you educated these prospects in the Top of Funnel, you’re already a step ahead of your competitors.
3. Bottom of funnel Sell
Now you can unleash your inner sales person. Top of funnel educated your prospect, middle of funnel convinced them you’re the best business for the job, and now that they’re at the bottom your job is to give them a reason to act now and commit to the deal before they wander off and get taken by a competitor. Your offers at this stage should be incentives to take action. Discounts, special deals, consultations, bundles, and free trials are all great ways to tap into the bottom of funnel. If you have a dedicated sales team, this is where you can hand off qualified leads to start working their magic.

Google’s retargeting solution that works from inside AdWords. All you need to do is add the retargeting tag to your website build your ads and set up your campaign. The only downside is that it is limited to Google Display Network and doesn’t offer any Facebook retargeting options.

Landing Page FAQ (4)

• The headline address a Problem.
• The subhead serves to clarify the headline and its benefits.
• Hero Image and or Hero Video
• Emphasize the product or service and how it solves the problem.
• Download our FREE checklist.
• Call to Action (CTA)
• Customer testimonials
• Trust Signals.
• Benefits of your product and or service
Category: Landing Page FAQ
• Headline
• Subheadline
• Image and or Video
• Brief Copy
• Call to Action
• Trust Signals
• Explanation of the product or service
• Benefits of the product or service
• Customer testimonials
• More CTA
• Test and Iterate
Category: Landing Page FAQ
• The headline addresses a Problem.
• The subhead serves to clarify the headline and its benefits.
• Hero Image and or Hero Video
• Emphasize the product or service and how it solves the problem.
• Download our FREE checklist.
• Call to Action (CTA)
• Customer testimonials
• Trust Signals.
• Benefits of your product and or service
Category: Landing Page FAQ
• Headline
• Thank you
• Offer additional educational content and guide your leads through their journey. Give your leads every opportunity to self educate and look around after they converted.
• Additional interest content
• Social connect
Category: Landing Page FAQ

Lead Generation FAQ (3)

⁃  Content for LG
Providing high-quality content in exchange for contact information is a common practice in lead generation. This content can be anything from a white paper or infographic to an ebook or exclusive video. The idea is to entice the user with a piece of useful content that is relevant to your business and require them to provide their contact info before they can get access to the content.
⁃  Webinars for LG
A webinar is a live video session which your visitors can view and participate in. Webinars typically last between half and hour to an hour and provide information and educational material about a specific topic. Because webinars are interactive and require a big investment in time, they can be a great way to not only create a lead but also to educate and convert them.
⁃  Landing Pages for LG
The best lead generation tool of all is your product. If you have a compelling product that solves a major pain point, visitors will want to provide their contact information even without any incentives. Presenting your product in the most attractive way is often done through landing pages or sales pages, which help educate and convert prospective customers. Landing page optimization is the key to making sure you are getting the most out of these pages.
There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with them with you.
The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site. The following are the some of the key ways which businesses use to drive traffic:

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you.

The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site. The following are some of the key ways which businesses use to drive traffic:

Leave a Reply

Marketing FAQ (3)

– Website integration
– Video SEO
– YouTube marketing – optimization
– Social media marketing with video (video for social media)
– Blog & PR integration
– Email integration
– Ad-network advertising
Categories: Marketing FAQ, Videos FAQ
• Headline
• Subheadline
• Image and or Video
• Brief Copy
• Call to Action
• Trust Signals
• Explanation of the product or service
• Benefits of the product or service
• Customer testimonials
• More CTA
• Test and Iterate
Category: Marketing FAQ

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you.

The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site. The following are some of the key ways which businesses use to drive traffic:

Leave a Reply

Pointcomma FAQ (1)

▪ What is the budget?
▪ How would you describe your target audience?
▪ What are the attributes of my target audience (age, sex, profession, job title, etc.)?
▪ Who is buying/making donations to your product/service and why?
▪ What perception does your audience have before watching the video?
▪ What type of tone has been successful in the past?
▪ What types of marketing materials do you currently have?
▪ What challenges do your customers/audience/viewer face?
▪ What action do you want the viewer to take after watching the video?
▪ In what context will the viewer watch the video, Will it be featured on my company’s homepage, In a pre-roll ad, Used on a landing page?
▪ How will you determine if the video is successful and What are the key performance indicators?

Reputation Management FAQ (1)

1. Business Listings. Sync and update your business across 48 important websites & directories.
2. Generate Reviews. Send personalized, automatic emails to customers and request for reviews.
3. Track Your Reviews. View and respond to reviews sourced from multiple directories from one single screen.
4. See How You Rank. Track how you rank on search engines for search terms related to your business.
5. Google Business Insights. Get insights on your Google listing such as calls, direction requests and more.
6. Social Insights. Understand how customers interact with your Facebook page such as likes, calls and more.

Retargeting FAQ (2)

Here’s a new term that you may not have heard before Link Retargeting. Link Retargeting is a technology pioneered by RetargetLinks. The way it works is simple; you create a short link share it on social media emails or blog posts and anyone who clicks on the link will see your banner ads. (Shout out to Sujan Patel for introducing us to this technology)

Categories: Links FAQ, Retargeting FAQ

Targeting people who’ve visited your site ads as they surf across the web. Setting up a targeting campaign isn’t very difficult if you have some existing customer data. Gather an email list of people who clicked a free offer: create a discount coupon for them and send it. Who had read 2 or more blog posts without signing up.

Category: Retargeting FAQ

Social Channels FAQ (1)

Facebook
A Facebook Page for your business makes you more discoverable and creates a hub for connecting with your audience. Facebook Ads and consistently posting timely content are great ways to get more exposure for your company.
Twitter
You can do a lot with Tweet, a hashtag, and simple a picture. Twitter for businesses reaches straight out to people who want to discover new products, find special deals, and make a purchase from the companies they follow.
Instagram
You can use Instagram to express your business visually. The platform offers several tools to help you engage with customers in a new way. This network is growing extremely fast, so you can tell your story to a captive audience.
LinkedIn
LinkedIn is focused solely on creating business connections, and this is an important network for building your brand and establishing relationships. Businesses can use LinkedIn to share content, stay current with trends, and connect with industry leaders.
Pinterest
People go to Pinterest to discover something new. Rich Pins make it easy to share everything from products to recipes, and the visual content you create and share on your boards can encourage users to try to your products.
Google+
You may have heard that Google+ is a ghost town, and it’s hard to dispute that description. However, Google hasn’t given up on the platform yet, so neither should you. There is still a lot of SEO value and community presence here.

Social Media FAQ (2)

– Increases brand awareness
– Support for the formation of the company’s image or brand using the multimedia.
– capabilities of social networking
– SMO allows you to get feedback from potential and real customers to improve the quality of services
– Increases audience loyalty. Formation of user confidence in the brand, product, company, achieved through the interaction within the social network
– Base of potential customers. SMO allows you to build a base of potential customers for further conversion into real customers
Facebook
A Facebook Page for your business makes you more discoverable and creates a hub for connecting with your audience. Facebook Ads and consistently posting timely content are great ways to get more exposure for your company.
Twitter
You can do a lot with Tweet, a hashtag, and simple a picture. Twitter for businesses reaches straight out to people who want to discover new products, find special deals, and make a purchase from the companies they follow.
Instagram
You can use Instagram to express your business visually. The platform offers several tools to help you engage with customers in a new way. This network is growing extremely fast, so you can tell your story to a captive audience.
LinkedIn
LinkedIn is focused solely on creating business connections, and this is an important network for building your brand and establishing relationships. Businesses can use LinkedIn to share content, stay current with trends, and connect with industry leaders.
Pinterest
People go to Pinterest to discover something new. Rich Pins make it easy to share everything from products to recipes, and the visual content you create and share on your boards can encourage users to try to your products.
Google+
You may have heard that Google+ is a ghost town, and it’s hard to dispute that description. However, Google hasn’t given up on the platform yet, so neither should you. There is still a lot of SEO value and community presence here.

Social Media Marketing FAQ (1)

– Increases brand awareness
– Support for the formation of the company’s image or brand using the multimedia.
– capabilities of social networking
– SMO allows you to get feedback from potential and real customers to improve the quality of services
– Increases audience loyalty. Formation of user confidence in the brand, product, company, achieved through the interaction within the social network
– Base of potential customers. SMO allows you to build a base of potential customers for further conversion into real customers

Videos FAQ (1)

– Website integration
– Video SEO
– YouTube marketing – optimization
– Social media marketing with video (video for social media)
– Blog & PR integration
– Email integration
– Ad-network advertising
Categories: Marketing FAQ, Videos FAQ

Wordpress FAQ (1)

1. Site planning. Work with client to develop a sitemap that outlines content and features necessary to serve the goal of the client and expectations of visitors.
2. Wire-framing. Create wireframes for each page type to show what content elements must appear on each page.
3. Design. Create designs in Photoshop for each page type based on sitemap and wireframes. (Usually this is done by a separate designer, though sometimes I do this too.)
4. The WP Install. Load WordPress and any necessary plug-ins on the hosting account. These would include standard needs such as Google Analytics, SEO and site backups as well as features specific to the project such as calendars and inquiry forms.
5. Find a custom theme. Create templates and CSS files to build a theme that matches the design and supports the features included in the plan. Write plug-ins or modify functions.php as needed.
6. Insert company info. Populate the pages with content.
7. Beta it. Test site in various browsers and devices.
Category: Wordpress FAQ